Hosted by the North Capital Forum

In this panel, we will have a conversation with Alejandro Soberon, Founder & CEO of OCESA, and President of the Grand Prix Mexico City Formula 1. We will explore the significant impact on tourism, economic benefits, and the role of entertainment and sports diplomacy in putting Mexico City on the global stage. The discussion will delve into how the city has earned the title of the "City of Entertainment" for hosting the best international concerts, festivals, and the cultural phenomenon of the F1 race. Gain insights into how Mexico City continues to shine in the international spotlight through one of the most important live entertainment offerings in the world.