As the global environment continues to change and disruptions increase in different and fundamental aspects around the world, North America faces a series of challenges that, with the right decisions, could turn into unprecedented opportunities. The increasing need for nearshoring, the importance of innovative manufacturing capabilities, growing unicorns and soonicorns, and extensive awareness of sustainable development from the private sector set a unique landscape full of possibilities for the country. The panel “Mexico: North America’s best-kept secret to unleashing innovative sustainable growth” addressed these topics in collaboration with a group of experts, inviting them to share their perspectives on how Mexico can boost its potential to support North America’s innovative sustainable growth.